Archive for April, 2010

Creating a Free Squeeze Page, pt. 1

Wednesday, April 28th, 2010

I recently was contacted by a potential customer who was completely off my radar. He hadn’t written me in months, but I had been keeping in touch with him. You, known, sending him the ocassional update on what I’ve been up to, what new things I’ve learned and think are cool. Like we talk about here. He never responded to these emails, but this week he wrote out of the blue to let me know I’m still on his short list for work.

That’s one small example of the power of repeated contact. All advertising is based on the principle that familiarity is a big part of the decision to buy. That principle can apply to freelancers, small businesses, and anyone else who wants to increase their sales. Before we go any further along this line of reasoning, let’s look at some of the things that good marketers take for granted:

  • On average, it takes 7 contacts within 18 months to make a sale. Reference
  • 2% of sales are made on the first contact, 3% on the second, 5% on the third, 10% on the fourth, and 80% on the fifth to twelfth! Reference
  • You better have two things before you contact someone:
    • Their permission
    • Something of value to offer them

The takeaway: If you want to convert a contact into a customer, you need to make repeated contacts to do so. An opt-in email list can be the best way to stay in touch with contacts, contact them repeatedly, and convert them into customers.

One way to build an opt-in email list is a squeeze page. This is based on what’s known as the give-get exchange. You give something of value to people who are likely to want what you have to sell, and in return they give you their email address and their permission to receive emails from you.

If you’re going to create a squeeze page (and we recommend you do, or at least work on building an email list of potential customers), then keep the following things in mind:

  • The difference between spam and email that will help you get new customers is value (and permission). The email must have something of value for your list.
  • Be careful how often you contact your list. Remember that “familiarity breeds contempt,” so keep your emails to-the-point and not too frequent!

In the next post, we’ll walk you though building a squeeze page using Ofuz and WordPress. Stay tuned, and sign up now for a free Ofuz account.

Now Sync with Google Apps

Friday, April 23rd, 2010

I just tested and confirmed that Philipe has enabled the Contact Sync feature to work with Google Apps.  That means that if you are using a custom domain handled by Google, you can synchronize your contacts with Ofuz.  This will allow you to then invoice, time track, and collaborate with any of your contacts.  Give it a try!

For more information about importing contacts, check out this blog post.

Keeping in Touch: Micro Mailing for the Solo Entrepreneur

Thursday, April 22nd, 2010

Keeping in Touch: Micro Mailing for the Solo Entrepreneur.

As a small business, very small business actually, we have to always keep one eye on business development. We always want to be the first person that comes to mind when potential customers have a project that we can do. You  could create a mailing list and send out bulk emails with any of the email marketing tools that are out there. However, email readers are notoriously unwilling to read another generic, nicely formatted newsletter. If you are sending these out, you would be fortunate if one fourth (25%) of your recipients actually read your email.

That is not what we are looking for in customer contacts.  We want to have personal communication with potential clients.  So, instead of collecting a thousand email addresses of questionable value, we send out “micro mails” using Ofuz.

An Example Micro Mail:

Hey Josie, I just wanted to send you a quick email to keep in touch and let you know what I have been up to.

The past three months have been a pretty busy time for us .  Philip has been deeply engaged in white papers and other collateral on virtualization subjects, including deep technical dives and sales focused documents to show the value of virtualization in the new IT environments.  He is working so much on virtualization that he has started to act virtual himself.  On really busy days he loses his normally shiny presence and I can actually see through him.

We tried to make the case with the IRS come tax time that since he was virtual he did not need to pay actual taxes.  They did not go for it.

Meanwhile, I have been working on some more marketing focused clients.  For our friends at BlueVolt, I wrote this new video (shown here on their landing page) to demonstrate the value of their rather complex marketing and learning tool.
That is what the Word Lions do: We explain the complicated things.
Both of us are working on documentation and messaging for our new friend Philippe at Ofuz. We are really excited about his tool to help freelancers manage clients, tasks, time, and money.  The Word Lions are using Ofuz and are finding that it helps us to track our many tasks quite effectively.
With Spring, we are starting up on some new exciting opportunities to apply our fierce technical communication chops to other project .  In the next few months we are planning
  • A Learning Management System  and courseware for a client that is developing a complex — but really really cool — software tool that will help to control the Bonneville dams.  A lot of people need to be ramped up on a whole new mission critical user interface and we are going to build a learning tool to get them all ramped up.
  • We have been investigating podcast, both audio and video, as a way to deliver our customers’ message. Research has shown that by adding podcasts to your marketing delivery, you can increase your exposure.  We see that as a way to multiply the value of content across multiple platforms. We could take your white paper and affordably turn it into a podcast that appeals to a whole new audience.

We hope your endeavors are keeping you just the right level of busy.  What kinds of things are you working on these days?

Joel Barker

Tips for Your Micro Email Campaign

  • Keep it brief or they won’t read it at all.
  • Let people know what service you offer.
  • Give them ideas of how you can help them.
  • Give them something of value or something entertaining
  • Ask about how their business is going.
  • Like any good marketing piece, end with a call to action.  Some times I like to couch this in the form of a question as I did in the example above: “What kinds of things are you working on these days?”

How to Make A Micro Email

First, you can import your existing contacts from Gmail or another source. Ofuz supports both Gmail and Google apps. More information about managing contacts in Ofuz is available in the article
  1. Click Settings (top right of the page).
  2. Click Sync.
  3. Click Google.
  4. Click Import Contacts.
  5. In the Email field, type your Gmail address and then click Import.
Then, tag the contacts that you want to email.
  1. Click the Contacts tab.
  2. Click in the white space next to each contact you want to tag.
  3. The white space around the selected contacts will become light yellow.
  4. In the text box above the selected contacts, type the tag you want to assign to those contacts.
  5. Click add tags.

When it is time to create a message, use the Search by Tags feature to select all of your prospects.

Then, send a simple, readable email to these prospects. Don’t go overboard with formatting; this is a personal email, not a bulk newsletter. Use the Insert Merge Fields to add business name, contact name, and the contact’s position wherever it is appropriate in the email.

Every freelancer and solo entrepreneur that I speak with is challenged by the demands of business development.  While Ofuz does not take all of the leg work out of selling yourself, it does mean that we can be more successful while committing less time.

Reducing Opportunity Losses for the Freelancer, pt. 2

Friday, April 16th, 2010
In the last blog post, we talked about how Ofuz can help the freelancer reduce their Opportunity Losses through better mailing list management. Before we talk about how to grow your mailing list using Ofuz, let’s wrap up a few more items related to managing your mailing list.

Follow-through is Critical

Using a tool like Ofuz to manage your contacts is great, but the follow-through is always up to you. As with other functions that are critical to our freelancer, he can use Ofuz to stay on top of what needs to happen next with his contacts. Maybe it’s a followup call to discuss a project idea, or a thank-you note for work that’s just been paid for.

Ofuz offers two features that help our freelancer get an A in follow-through: contact notes, and contact tasks.

A note is attached to the contact, and provides additional information about that contact. Things like the results of the last interaction with that contact, important things to remember for that contact, etc. Our freelancer adds a not to a contact this way:

  1. Click the Contacts tab.
  2. Click on the name of the contact you want to add a note to (the name will be highlighted in blue).
  3. In the Add a Note About <contactname> field, type your note.
  4. If you want to attach a file to the note, change privacy settings for the note, or notate time for your timesheet, click more options. Otherwise, click Add this note.

Our freelancer can also attach tasks to a contact. These are used for more action-oriented items, like reminders to call the contact by a certain date. Tasks attached to contacts show up in the Ofuz dashboard, just like tasks attached to a project. To attach a task to a contact, our freelancer simply:

  1. Click the Contacts tab.
  2. Click the contact’s name.
  3. The contact details page appears.
  4. On the left, click add new task.
  5. The Add a Task box appears.
  6. Fill out the Task description, due date, category, and project fields.
  7. Click Add this task.

Building Your Network With Ofuz

Ofuz offers a great way to passively build your network. You can create a web form, which you then add to your web site. Site visitors can fill out the web form to be added to your Ofuz contact list automatically. When you use a web form, you’ll also want to use the feature that tags contacts created when someone fills out the web form. That way, you can identify which contacts were created through the web form.

Here’s how to create a web form:

  1. Click Settings (top right of window)
  2. Click Web Forms (left side of window)
  3. In the Form Title field, type the name you want to use to identify your web form.
  4. In the list of fields, select the ones you want to include on your web form.
  5. In the Tags for those contacts field, type the tag you want to use for new contacts that are created when someone fills out your web form.
  6. In the Web address to take the user after submitting the form field, type a URL where users will be directed after submitting the form.
  7. Click Create.

Another great, easy way to create new contacts is to use the Ofuz email dropbox:

  1. Click Settings (top right of the page).
  2. Click Drop Box Note.
  3. Take note of the email address under Drop Box Note Setup.
  4. CC the email address from step 3 and a new Ofuz contact will be created (if necessary) and a copy of the email will be attached to the contact as a note.

Staying Billable With Ofuz

Ofuz helps you stay billable by integrating your contact list with your workflow. From contact management to creating new contacts, Ofuz connects your contact list with your task management in a way that helps the freelancer spend less time on the administrative tasks of sales and lead generation, and more time on billable work!

See how Ofuz can help you. Sign up for a free account now.

Reducing Opportunity Losses for the Freelancer, pt. 1

Tuesday, April 13th, 2010

In the first blog post in this series, we talked about Friction Losses and Opportunity Losses. Ofuz is chock full of task management and collaboration tools that help freelancers reduce Friction Losses.

Ofuz also helps you reduce Opportunity Losses. An Opportunity Loss is when you’re so busy doing your thing that you don’t have time to develop new business opportunities and leads. Ofuz allows you to import contacts from Gmail, Facebook, Twitter, LinkedIn, and any other CSV file source. After you’ve gotten all of your contacts into Ofuz, you can start to use the mailing list management, contact tagging, and note-taking capabilities in Ofuz to work your network and avoid opportunity losses.

Unifying Your Contacts Using Ofuz

Ofuz makes it easy for our freelancer to import his existing contacts from a variety of sources. Gmail, Facebook, Twitter, LinkedIn, vCards, and any CSV-formatted list of contacts is game for importing to Ofuz. Our freelancer does the following to import contacts from his Gmail account into Ofuz:

  1. Click Settings (top right of the page).
  2. Click Sync.
  3. Click Google.
  4. Click Import Contacts.
  5. In the Email field, type your Gmail address and then click Import.

Creating new contacts in Ofuz is also dead simple:

  1. Click the Contacts tab.
  2. In the top left of the page, click add new contact.
  3. Complete the Add a new contact form.
  4. Click Add this person.

Now that our freelancer has all of his contacts in Ofuz, he can use the powerful tagging feature in Ofuz to categorize and selectively act on these contacts. Let’s say that our freelancer wants to create four categories for his contacts:

  • Current Customers
  • Prospects
  • Past Customers
  • Peers

To tag multiple contacts, our freelancer would simply:

  1. Click the Contacts tab.
  2. Click in the white space next to each contact you want to tag.
  3. The white space around the selected contacts will become light yellow.
  4. In the text box above the selected contacts, type the tag you want to assign to those contacts.
  5. Click add tags.

A Short Detour: Why Email For Marketing and Lead Generation?

Next to ranking highly in search engine results, email marketing is the most effective way to generate sales. This is true for large corporations, and it’s true for a freelancer. A Direct Marketing Association (DMA) survey for 2009 showed that email marketing returns $43.62 for every dollar spent. We’re not talking about SPAM here, but targeted email to people who have given you their permission to send them emails. That DMA survey isn’t just an isolated data point. Surveys by ForbesDatran Media, and also agree about the effectiveness of email marketing. Read this handy guide to email marketing for the freelancer.

Because you can assign multiple tags to a single contact, you don’t have to pick only one category for each contact. For example, our freelancer can have contacts who are both past customers and prospects. This multiple tagging feature allows our freelancer to be very selective when sending group emails to his contacts. With Ofuz, he creates very specific group mailings — without needing separate mailing list management software.

For example, he can create an email template for a newsletter. He can use the newsletter to provide current and past customers with relevant, useful information like tips related to their business, along with incentives to hire our freelancer. By sending periodic emails to past customers, our freelancer stays at the top of their list for future gigs.


A lot of freelancers are trying to find a way out of a familiar feast and famine cycle. The key to a sustainable freelance business is steady, constant business development. Linking your contacts and your business development to Ofuz means that even in your busiest times you can manage to keep your prospects warm – filling in all those famine times with more contracts.

In part two of this blog post, we’ll look at how how Ofuz can help you generate new leads for your mailing list.

In the meantime, sign up for a free Ofuz account to see for yourself how easy it is to manage your contacts using Ofuz.

Reducing Friction Losses for the Freelancer, pt. 2

Friday, April 9th, 2010

In the previous post we saw how our freelancer can use Ofuz task notes, bulk emails, and the file sharing portal to streamline their day-to-day workflow. Today we’ll see how our freelancer gets things done with less effort using the great task and timesheet management functionality of Ofuz.

Integrated Task Management

Ofuz has a terrific set of task management features. Tasks are linked to a project, and each task can have a due date, a category, and notes.

Previously, our freelancer was using two applications to manage tasks and time for his workflow. He was using Harvest for timesheets, and Basecamp for task and project management. Although he was pretty pleased with the functionality of these two tools, he disliked having to manage multiple logins and interfaces. He was often copying data from one to the other, and his computer screen was clogged with browser windows.

When he switched to Ofuz for task and time management, our freelancer’s workflow started to look like this:

  1. Login to Ofuz at the start of the workday.
  2. Use the Dashboard tab in Ofuz to see what tasks are due today.
  3. While working on each task, attach task notes to record items of interest and time spent on each task.
  4. The client, or other project stakeholders, can use the email task dropbox to create new tasks for our freelancer, even if they don’t have an account on!

The value of Ofuz to our freelancer is that he has a single unified interface to manage both his tasks and the time spent doing them. He can stop using multiple tools to do what really is a single job, and this reduces the Friction Loss of switching tools throughout the workday. In addition, our freelancer’s client feels like they have better access to their freelancer because they can submit new tasks directly to his To Do list.

Let’s take a look at a few key task-management features in Ofuz.

First, you can create new tasks either for a project or for a contact. A task that is attached to a project would be used to organize and track the time for completing that project. Attaching tasks to a project is very easy:

  1. Click the Projects tab.
  2. In the Add a Project Task box on the left of the page, type a task name in the Task name field.
  3. Choose due dates and a category for the task.
  4. Click Add this task.

Ofuz also allows you to attach tasks to a contact. Our freelancer would use this feature when he wants to use tasks to track client interactions, or to remind him about actions he needs to take with a certain contact. Attaching tasks to a contact is also very easy:

  1. Click the Contacts tab.
  2. Click the contact’s name.
  3. The contact details page appears.
  4. On the left, click add new task.
  5. The Add a Task box appears.
  6. Fill out the Task description, due date, category, and project fields.
  7. Click Add this task.

After creating a number of tasks, Ofuz lets you organize task priorities with a drag and drop interface:

  1. Click the Projects tab.
  2. Click the name of the project that has tasks you want to prioritize.
  3. The project detail page appears.
  4. Use the task handle icon (it looks like four short horizontal lines ) to move the tasks into the order you want.

Integrated Timesheets

By not using a separate application to track time, our freelancer spends less of his day on these unbillable chores. As he types in notes on either contacts or tasks, he can easily notate the time spent on each item for future reference. In addition, the Ofuz timesheet feature makes it easy for our freelancer to see time spent by project over any time period.

To track time for a task:

  1. Click the Tasks tab.
  2. Find the task you want to enter time for (or Add a new task) and then click the comment icon to the right of the task name.
  3. The task detail page will appear.
  4. In the task note field, type an explanatory note.
  5. Below the task comment field, click More Options.
  6. In the Hours Worked field, type the number of hours to enter for this task note.
  7. Enter any other information you need to, and then click Add this item.

Just like Ofuz has tasks for both Projects and Contacts, it has time tracking for Projects and Contacts. To track time spent interacting with a contact (like a phone call, etc.), our freelancer would:

  1. Click the Contacts tab.
  2. Click the name of the contact you want to attach a time entry to.
  3. In the contact comment field, type an explanatory note.
  4. Below the contact comment field, click more options (towards the bottom of the page)
  5. In the Hours Worked field, type the number of hours to enter for this contact note.
  6. Enter any other information you need to, and then click Add this note.

And to see his timesheet, our freelancer would:

  1. From anywhere, click the Dashboard tab.
  2. Towards the top of the page, click Timesheet.
  3. View the timesheet. If necessary, change the date range at the top of the timesheet page.

The Bottom Line

How has our freelancer reduced his Friction Losses by using Ofuz?

  • Our freelancer has reduced time that would be wasted by moving from one application to another by using a single application for unified contact management, task management, file sharing, time tracking, project notation, mailing list management, and client collaboration.
  • Our freelancer has increased his client’s understanding of the projects progress by providing his client, co-workers, and sub-contractors with granular updates on project developments. This helps identify problems sooner and enhance communication. These client updates also serve as project documentation, which our freelancer can refer back to at any time.
  • Our freelancer has given his client a tighter connection to the project with less effort than using a separate tool for this by creating a client project portal, and allowing his client to use email to assign task to his To Do list

Stay tuned for the next blog post where we will start to look at how a Ofuz helps our freelancer reduce Opportunity Losses!

In the meantime, sign up for a free Ofuz account to see for yourself how it can help you!

Reducing Friction Losses for the Freelancer, pt. 1

Wednesday, April 7th, 2010

In the previous post, we discussed Friction Losses, which are mostly due to administrative overhead or inefficient tools. Ofuz helps freelancers reduce Friction Losses. Let’s take a look at how Ofuz can make life better for the freelancer.

From Status Report-Readers to Collaborators

Does anyone really like creating or reading status reports? Don’t get me wrong, it’s important for freelancers to keep their clients in the know about project status, risks, and milepost completion. But with Ofuz, you can convert status report-readers into stakeholders and collaborators by providing more granular updates, and inviting stakeholder participation. The result can be tighter collaboration and better project workflow.

Here’s a quick walkthrough of how our freelancer would use Ofuz to keep his client, co-workers, and any subcontractors he’s employed in the know:

  1. Our freelancer creates a new project in Ofuz.
  2. He adds contacts for client stakeholders, co-workers, and/or subcontractors, and then adds these new contacts to the project.
  3. Our freelancer adds tasks to the project.
  4. Any time he has something he wants to remember, or report to client stakeholders, co-workers, or subcontractors, our freelancer adds notes to project tasks, sometimes using the @username nudge feature to help stakeholders know when their involvement or response is required.

So what has our intrepid freelancer gained from using Ofuz in this situation?

  • The client is more comfortable because they’re not waiting for a weekly status update. They know the current status immediately.
  • Our freelancer has a documentation trail for their own reference. Any medium or large project gets complex and demands that the freelancer track detail carefully. With Ofuz, these notes are integrated into a single place, made searcheable, and are sent by email to clients (and co-wokers) if they want. So one stone kills two birds: our freelancer’s project notes also become micro-updates to the client and co-wokers, with no extra effort on the freelancer’s part.
  • Project status and client communication are integrated to a single interface, rather than being spread among multiple email threads, documents, etc.

What About Those Weekly Status Reports?

Most clients will probably still want them so you’ll still send them, but with Ofuz you can save some time and effort.

Ofuz has a great email list feature that reveals itself to you when you select one or more contacts. But first, our freelancer spends a few minutes creating a status report template. To create an email template:

  1. From anywhere in Ofuz, click Settings.
  2. On the left of the screen, click Email Templates.

Here, our freelancer creates a template for his weekly status report, using mail merge fields wherever possible. For more information on this Ofuz feature, see this post.

Then, when our freelancer is ready to create a weekly status report, he does the following:

  1. From anywhere in Ofuz, click the Contacts tab.
  2. Select the recipients for the status report (remember, you can import contacts from Gmail, Facebook, and Twitter). Remember you can also tag your recipients and select multiple contacts based on a common tag.
  3. After selecting the recipients, our freelancer clicks Send a Message from the context menu.
  4. The Send Message window appears. Our freelancer selects the email template they previously created, and then fills in the particulars for this week’s status report.
  5. Our freelancer clicks Send Mailing and gets back to making money (or knocks off early for happy hour!).

Using the Ofuz email template for weekly status reports helps automate a repetitive task. Sure, our freelancer could send out status reports from his email account using an attached PDF or the like, but there’s a friction loss caused by switching tools. Ofuz is a unified system that helps reduce these kinds of friction losses.

Better File Sharing With Ofuz

Our freelancer is now using Ofuz for the majority of his communication with stakeholders and co-workers now. That’s great, but what about files he needs to send to his client, and files that his client needs to send him?

Here at Ofuz, we love our product passionately, but we know its limits. Ofuz is not designed to replace a full-featured file repository and versioning system like SVN or DropBox. However, Ofuz has a great file sharing portal that can replace email attachments as a means for sending files to and from clients. You know, those single-file attachments you would usually use email to send?

For our freelancer to send files to his client or to co-workers is easy:

  1. From anywhere in Ofuz, click the Tasks tab.
  2. Click the note icon to the right of the task name (it looks like this: ).
  3. In the Get into the discussion field, type an explanatory note for the file you are about to attach.
  4. Click More Options.
  5. Click Choose File, and then browse to and select the file you want to attach.
  6. Click Add this item.

That’s it! Anyone who has access to the project can get this file now. Remember, that if you need a specific person to see the file, you can always use the @username nudge feature to notify them about the new file attachment.

Now, how about when our freelancer’s client needs to send files to the freelancer? Even if they don’t have an Ofuz user account, our freelancer can create a web-based portal where the client can upload files to the project. It’s easy!

  1. From anywhere in Ofuz, click the Contacts tab.
  2. Click on the contact’s name (not the white space around the contact).
  3. The contact detail page appears. On the left side of the window, click share files and notes.
  4. Click Click Here to Turn on File Sharing with contactname.
  5. Ofuz will give you a personalized web address that they can use to upload files and notes to the project.

Stay Tuned For More

In the next post on Friday of this week, we’ll continue to see how our intrepid freelancer can continue to lubricate his workflow and reduce Friction Losses using Ofuz. If you have any thoughts on this post, please let us know in the comments!

You can sign up and try Ofuz right now.

The Freelance Tipping Point

Friday, April 2nd, 2010

One of the joys of freelance work is the low overhead of working on your own. No full-time accountants to pay, no administrative staff to manage. However, for every successful freelancer (that’s you, right?), there comes a time when the work of being your own accountant, marketing department, and administrative assistant starts to dilute your hourly rate.

Friction Losses: Going Up in Unbillable Smoke

The rule of thumb that says a freelancer will be able to bill for half of the hours they work is based, at least in part, on the fact that most freelancers are their own accountant, marketing department, and administrative assistant. 50% of the hours a typical freelancer works go up in unbillable smoke because of these necessary administrative functions. I call these Friction Losses, because they can be reduced, but never completely eliminated.

You can reduce Friction Losses with better technology and better processes. Everyone has a different definition of better, but in general I mean:

  • Easier to use
  • Automates repetitive tasks
  • Leverages integration

That’s pretty abstract stuff, but stay tuned because in the next few blog posts here we’ll take you through how Ofuz helps freelancers reduce Friction Losses.

Opportunity Losses: Where Your Next Meal is Coming From

Business growth is a tricky thing. For anyone who bills on an hourly basis, being busy brings in more money. But, what if you’re so busy doing your thing that you don’t have time to develop new business opportunities and leads? That’s an Opportunity Loss.

A lot of my freelancing friends have a single client. The rest of us are juggling multiple clients. The biggest Opportunity Loss is going from being very busy doing your thing to suddenly being idle because you were too busy to develop new clients and leads. No matter how many clients you have, if you are occupied working on projects, sending out invoices, and making sure all of those little tasks are checked off your to do list, when are you going to find the time to go get the next job? Again, better tools can help.

Freelancers can reduce Opportunity Losses by better leveraging integration. For example, every existing and past client is a potential bridge to new clients. Ofuz offers unified contact management and project management that helps you use that list of names locked up in your email software to help you collaborate and reach out to existing and potential clients better.

Clean Your Desk With Ofuz: Invoice, Tasks, and Contacts in One Place

Every freelancer with a growing business reaches the tipping point: the point where they ask the question, “Should I hire help with this so I can focus on doing my thing?” The point where things might start to drop between the cracks and where invoicing using those Word or Excel templates is starting to look bush league. The point where managing your collaboration with a bunch of Google Docs files isn’t cutting it anymore.

Ofuz can help you navigate the tipping point more easily and efficiently. Ofuz brings together the bulk of your freelance management tasks into a unified interface. With contact management, task tracking, collaboration, and easy invoicing, Ofuz helps freelancers do their thing more easily. Sign up for an account today.

In the next few blog posts, we’ll show how specific Ofuz features help freelancers reduce Friction and Opportunity Losses. Stay tuned!